Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleFrontmatter.SubjectsMARKETING science; BRAND image; VALUE creation; REVENUE sharing (Corporations); MOTION picture industryPublicationReview of Marketing Science, 2019, Vol 17, Issue 1, piISSN2194-5985Publication typeArticleDOI10.1515/roms-2019-frontmatter1