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- Title
Special Issue Call for Papers: Artificial Intelligence and the Future of Marketing Education.
- Abstract
The Journal of Marketing Education has issued a call for papers for a special issue on the influence and impact of Artificial Intelligence (AI) on marketing education. The special issue aims to explore the professional and pedagogical implications of AI in the field of marketing. Professionally, AI is being used to enhance customer relationships, optimize marketing strategies, predict consumer behavior, and drive revenue growth. Pedagogically, AI has the potential to personalize learning, aid in course design and planning, and reduce faculty workload. The special issue invites papers on various topics related to AI in marketing education, including natural language processing, AI-driven content creation, ethical considerations, and AI's impact on the future of business schools.
- Subjects
MARKETING education; ARTIFICIAL intelligence; NATURAL language processing; CONSUMER behavior; MARKETING strategy; CONTENT marketing; INTELLIGENT tutoring systems
- Publication
Journal of Marketing Education, 2023, Vol 45, Issue 3, p309
- ISSN
0273-4753
- Publication type
Article
- DOI
10.1177/02734753231193900