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- Title
Análisis de sentimiento en Instagram: polaridad y subjetividad de cuentas infantiles.
- Authors
Vizcaino-Verdu, Arantxa; Aguaded, Ignacio
- Abstract
Instagram has become an integral part of the daily lives of children and young people, creating a kind of family album. In this context, we analyzed the polarity and subjectivity of 772 text posts in children's accounts managed by parents on the platform through natural language processing with machine learning and content analysis. The results revealed a prominent positivity and subjectivity in the lexical field of four accounts in Spanish and four in English, with the repeated use of the adjectives happy, new, super, etc. In short, the children's accounts express a tendency towards bucolic and festive upbringing.
- Subjects
CHILDREN'S social networks; INSTAGRAM (Web resource); SOCIAL media; NATURAL language processing; MACHINE learning
- Publication
Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2020, Vol 25, Issue 48, p213
- ISSN
1137-1102
- Publication type
Article
- DOI
10.1387/zer.21454