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- Title
Wykorzystanie metody Kano w doskonaleniu jakości zajęć z zarządzania bezpieczeństwem produktu.
- Authors
Lesiów, Tomasz
- Abstract
The purpose of this study was to present the possibility of using the Kano method in Product Safety Management (PDS) classes at the Wroclaw University of Economics and Business and to test its reproducibility. The study used the case method, and the research carried out in 2021-2023 documented more than a dozen food products. The use of the Kano method is a valuable example that activates students by working in teams and carrying out a project involving collecting information on product and packaging characteristics, and conducting surveys. In addition, it allows them to acquire the skills of quantitative and qualitative processing of the results obtained. The repeatability of the results obtained by different authors for the same or similar product could only sometimes be obtained, which could have been influenced by the research timing, the research group's heterogeneity, and changing trends in the food market. The Kano method was an effective way of improving classes in the subject of Product Safety Management (PDS). It can be recommended in the implementation of other topics in which customer satisfaction with purchased products or provided services is studied.
- Subjects
PRODUCT safety; ECONOMICS; FOOD marketing
- Publication
Engineering Sciences & Technologies / Nauki Inżynierskie i Technologie, 2023, Issue 39, p14
- ISSN
2080-5985
- Publication type
Article
- DOI
10.15611/nit.2023.39.02