We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
PLACE MARKETING STRATEGY OF LATGALE REGION DEVELOPMENT.
- Authors
Vozņuka, Jekaterina
- Abstract
In this paper the author has developed place marketing strategy model for Latgale region that could be used as the base for working out programs of social and economic development. The author defines essence and specific of the marketing places conception, analyses Latgale region as marketing object based on segmentation and research of target markets. Interrogatory methods were used to investigate target audience of the region. the results of analysis of Latgale region and the results of the research of its target markets became empirical base for Latgale region place marketing strategy model. the developed place marketing strategy for Latgale region is based on regular and systematic investigation of the condition of the territory and its development tendencies in order to take rational decisions and to choose the priority development directions in the conditions of limited resources in accordance with real or potential demand of the target markets and to allocate the existing resources for its satisfaction.
- Subjects
LATGALE (Latvia); LATVIA; PLACE marketing; RURAL development; TARGET marketing; MARKETING strategy
- Publication
Regional Formation & Development Studies, 2012, Issue 6, p171
- ISSN
2029-9370
- Publication type
Article