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- Title
Promotion and Distribution of Handloom Products in Tribal Clusters in North East India.
- Authors
Ramswamy, Rama; Hmangaihzuali, Jenny B.
- Abstract
The handloom sector in India, as an economic activity, occupies the second place after agriculture, providing employment (direct and indirect) to 27.83 lakh households. However, a comparison of the Second and Third Handloom Census shows that there has been a decline in the number of weaver households during this period. All the states in India (except West Bengal and North Eastern states) have registered a decline in the number of handloom households. The present study, based on primary data collected by administering a structured questionnaire to 175 respondents out of 325 entrepreneurs operating their enterprises in Thenzawl cluster located in a remote corner of North East India, attempts to examine the promotion and distribution policies of the micro handloom enterprises in the cluster. It is observed from the study that the weavers are facing many constraints in marketing their products. Moreover, it is observed that the schemes of the central government for marketing of handloom products are not operative in the cluster. Concerted efforts to improve the promotion and distribution of the products are vital to sustain the 'Make in India' initiatives of the tribal societies in this remote corner of India's North East.
- Subjects
INDIA; HANDLOOM industry; ECONOMIC activity; HOUSEHOLDS
- Publication
IUP Journal of Entrepreneurship Development, 2016, Vol 13, Issue 1, p47
- Publication type
Article