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- Title
Measuring the Meaning of Consumption Objects: An Empirical Investigation.
- Authors
Kleine III, Robert E.; Kernan, Jerome B.
- Abstract
Since Holbrook and Hirschman's (1982) elucidation of the experiential perspective, the "meaning" of consumption objects has been accorded renewed prominence in consumer research. Suprisingly few studies explicate meaning as a scientific construct, however. Using ordinary consumption objects, this paper proposes a definition of meaning and a measure - MOCOM - derived from that definition. An initial test of MOCOM (Measure Of Consumption Object Meaning) suggests that it elicits comparatively rich qualitative data and that it also has desirable psychometric properties.
- Subjects
UNITED States; CONSUMPTION (Economics); ATTRIBUTION (Social psychology)
- Publication
Advances in Consumer Research, 1988, Vol 15, Issue 1, p498
- ISSN
0098-9258
- Publication type
Article