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- Title
LACK OF AGREEMENT ON THE STANDARDIZATION OF RESPONSE RATE TERMINOLOGY IN THE SURVEY RESEARCH INDUSTRY.
- Authors
Williams-Jones, Joy
- Abstract
A survey of commercial research suppliers and users revealed widespread inconsistency in definition and calculation of four commonly used response rate terms. This lack of standardization may be a function of lack of formalized instruction at the academic level, and/or the fact that many response rate terms can be used for distinctly different purposes. This paper reviews results of that survey, illustrating the wide range of variation in terminology definitions; and stresses, in light of recent developments, the need for standardization of terminology across all survey research practitioners.
- Subjects
CONSUMER research; RESEARCH; CONSUMERS; SUPPLIERS; RESPONSE rates; SURVEYS; STANDARDIZATION; TERMS &; phrases
- Publication
Advances in Consumer Research, 1981, Vol 8, Issue 1, p281
- ISSN
0098-9258
- Publication type
Article