Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleTransformative Social Marketing: Sharing "Swedish Dads" with the World.AuthorsMolander, Susanna; Kleppe, Ingeborg AstridSubjectsSTOCKHOLM University; STOCKHOLM School of Economics; CUSTOMER cocreation; SOCIAL marketing; MARKET share; FATHERS; GOVERNMENT policyPublicationAdvances in Consumer Research, 2021, Vol 49, p46ISSN0098-9258Publication typeArticle