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- Title
Ethics in Consumer Research: An Overview and Prospectus.
- Authors
Holbrook, Morris S.
- Abstract
This paper develops a general conceptualization and typology of ethical issues in consumer research so as to identify our primary areas of concern: (A) Marketing Ethics, (B) Ethics in Marketing Research, (C) Consumer Ethics, and (D) Ethics in the Review Process, These four areas appear to have attracted different degrees of interest in the past. Hence, the paper argues (A) that questions of marketing ethics have been well explored; (B) that issues concerning scientific misconduct are helpfully addressed by the other papers in the present special topic session (C) that emerging aspects of consumer ethics require more systematic conceptual development and empirical investigation and (U) that ethical problems with the review process deserve increased attention.
- Subjects
CONSUMER research; MARKETING ethics research; MARKETING research; RESEARCH methodology; ETHICS research; ACADEMIC discourse; ETHICS
- Publication
Advances in Consumer Research, 1994, Vol 21, Issue 1, p566
- ISSN
0098-9258
- Publication type
Article