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- Title
Incentivos, motivaciones y beneficios de la incorporación de la gestión ambiental en las empresas.
- Authors
Cuevas Zúñiga, Ingrid Yadibel; Rocha Lona, Luis; Soto Flores, María del Rocío
- Abstract
The majority of companies are unaware of the incentives, motivations and benefits of including environmental management as a tool with which to regulate their sustainability actions. To carry out this research, which endeavors to satisfy this need, ten companies which participate in the National Environmental Audit Program in Mexico (NEAP) completed a questionnaire. It was found that the incentives they have to include this type of management are green corporatism, stakeholders, the consumer and the green market. The motivations, for their part, are the entrepreneurial profile, the resources and capabilities, the business strategy, and the management of sustainability actions. Finally, the benefits are economic, social, environmental and competitive.
- Publication
Universidad & Empresa, 2016, Vol 18, Issue 30, p121
- ISSN
0124-4639
- Publication type
Article
- DOI
10.12804/rev.univ.empresa.30.2016.06