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- Title
Evaluation of E-Commerce Organic Coconut Sugar: Technology Acceptance Model (TAM) and End-User Computing Satisfaction (EUCS) Model.
- Authors
INDRAYANTO, Adi; Suliyanto; RESTIANTO, Yanuar E.; ISKANDAR, Dadang; KURNIAWAN, Ruly E.
- Abstract
The purpose of this study was to evaluate coconut sugar e-commerce using the Technology Acceptance Model (TAM) and End-User Computing Satisfaction (EUCS) models. The sample in this study was 110 coconut sugar e-commerce users in Banyumas-Indonesia who were selected randomly. To test the causal relationship between constructs, a structural equation model of variance based on Partial Least Square was used with SmartPLS software. The results of the study prove that accuracy, format, and ease of use have a positive effect on user satisfaction, but timeliness and content do not have a positive effect on user satisfaction, and user satisfaction has a positive effect on continuance intention so the results of this study can confirm the Technology Acceptance Model (TAM) theory and the End-User Computing Satisfaction (EUCS) model.
- Subjects
INDONESIA; END-user computing; TECHNOLOGY Acceptance Model; SATISFACTION; COCONUT; STRUCTURAL equation modeling
- Publication
Quality - Access to Success, 2024, Vol 25, Issue 199, p128
- ISSN
1582-2559
- Publication type
Article
- DOI
10.47750/QAS/25.199.14