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- Title
Value Chain Management. The Case of Automobile Dacia.
- Authors
BELU, Mihaela Gabriela; PARASCHIV, Dorel Mihai; POPA, Ioan
- Abstract
As a result of the globalization of economic activity and of the rapid development of information technology, businesses have begun to develop and implement global networks to integrate sources of supply, production and distribution of finished products. Thus, on the one hand, we witness a shift from local (national) or international value chains to regional and global value chains; on the other hand, there was a shift from producer and consumerdetermined chains to integrated chains and further on to production and consumption networks. This paper proposes a review of the evolution of value chains, from local to global, with a special focus on the influence of two factors especially important to the definition of value chains, namely the market liberalization process and technologic progress. If in the past logistics had a rather marginal influence on a company's international success, it has steadily become one of the major factors that contribute to competitiveness assurance on a global scale. Our objective is to highlight recent tendencies in value chain management, by analyzing the logistic strategy and experience of the main player in the Romanian automobile market, the company Automobile Dacia. Thus, this paper may represent an important source of information for the managers of companies operating in the automotive industry.
- Subjects
ROMANIA; VALUE chains; ECONOMIC competition; AUTOMOBILE industry; AUTOMOBILE Dacia SA; RENAULT SA
- Publication
Quality - Access to Success, 2019, Vol 20, Issue 169, p59
- ISSN
1582-2559
- Publication type
Article