Found: 31
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Information and communication technology and marketing science: a long term perspective on evolving consumer behaviour.
- Published in:
- Journal of Customer Behaviour, 2010, v. 9, n. 1, p. 77, doi. 10.1362/147539210X497639
- By:
- Publication type:
- Article
Quaker Travels, Fellow Traveler? Wroe Alderson's Visit to Russia during the Cold War.
- Published in:
- Journal of Macromarketing, 2009, v. 29, n. 3, p. 303, doi. 10.1177/0276146709334305
- By:
- Publication type:
- Article
Some Late Nineteenth-Century Antecedents of Marketing Theory.
- Published in:
- Journal of Macromarketing, 1999, v. 19, n. 2, p. 115, doi. 10.1177/0276146799192003
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- Publication type:
- Article
HISTORICAL RESEARCH IN MARKETING.
- Published in:
- Journal of Marketing, 1980, v. 44, n. 4, p. 52, doi. 10.1177/002224298004400408
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- Publication type:
- Article
MEN, MOTIVES, AND MARKETS.
- Published in:
- 1969
- By:
- Publication type:
- Book Review
DYNAMIC MARKETING BEHAVIOR.
- Published in:
- 1966
- By:
- Publication type:
- Book Review
LEADERS IN MARKETING: Wroe Alderson.
- Published in:
- 1966
- By:
- Publication type:
- Obituary
PLANNING AND PROBLEM SOLVING IN MARKETING.
- Published in:
- 1965
- By:
- Publication type:
- Book Review
THEORY IN MARKETING: Second Series.
- Published in:
- 1965
- By:
- Publication type:
- Book Review
MARKET BEHAVIOR AND EXECUTIVE ACTION.
- Published in:
- 1958
- By:
- Publication type:
- Book Review
ON THE ROLE OF MARKETING THEORY .
- Published in:
- Journal of Marketing, 1957, v. 21, n. 4, p. 413, doi. 10.2307/1247264
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- Publication type:
- Article
SOME NEW VIEWPOINTS IN MARKETING.
- Published in:
- 1953
- By:
- Publication type:
- Editorial
Unjustly Discriminatory or Promotive of Monopoly Defined and Applied to Tire Distribution.
- Published in:
- 1951
- By:
- Publication type:
- Book Review
COMMENTS ON ALDERSON'S INDEX OF SORTING BALANCE .
- Published in:
- Journal of Marketing, 1951, v. 15, n. 3, p. 331, doi. 10.2307/1247370
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- Publication type:
- Article
THEORY IN MARKETING.
- Published in:
- 1950
- By:
- Publication type:
- Book Review
Marketing.
- Published in:
- 1950
- By:
- Publication type:
- Book Review
REPORT OF THE COMMITTEE ON INCOME CLASSIFICATIONS.
- Published in:
- Journal of Marketing, 1942, v. 6, n. 4, p. 375, doi. 10.2307/1246530
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- Publication type:
- Article
A.M.A. Notes.
- Published in:
- Journal of Marketing, 1939, v. 3, n. 3, p. 316, doi. 10.1177/002224293900300325
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- Publication type:
- Article
Pre-Aldersonian Antecedents to Macromarketing: Insights from the Textual Literature.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 4, p. 293, doi. 10.1007/BF02723914
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- Publication type:
- Article
RECENT PUBLICATIONS.
- Published in:
- Quarterly Journal of Economics, 1963, v. 77, n. 2, p. 343, doi. 10.1093/qje/77.2.343
- Publication type:
- Article
Marketing and the Computer.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
Ruminations on Theory and Research Scholarship in Marketing.
- Published in:
- Journal of Public Policy & Marketing, 2005, v. 24, n. 1, p. 127, doi. 10.1509/jppm.24.1.127.63885
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- Publication type:
- Article
RECENT PUBLICATIONS.
- Published in:
- Quarterly Journal of Economics, 1953, v. 67, n. 3, p. 464, doi. 10.1093/qje/67.3.464
- Publication type:
- Article
Book reviews.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
The Enjoyment of Reading Books.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
Revisiting and revising Alderson’s formula to measure the productivity of the aggregate marketing system.
- Published in:
- Marketing Theory, 2010, v. 10, n. 4, p. 347, doi. 10.1177/1470593110382824
- By:
- Publication type:
- Article
Understanding the 'new' distribution reality through 'old' concepts: a renaissance for transvection and sorting.
- Published in:
- Marketing Theory, 2007, v. 7, n. 2, p. 184, doi. 10.1177/1470593107076866
- By:
- Publication type:
- Article
Marketing Behavior and Executive Action (Book).
- Published in:
- 1957
- By:
- Publication type:
- Book Review
Theory in Marketing (Book).
- Published in:
- 1950
- By:
- Publication type:
- Book Review
PLANNING AND PROBLEM SOLVING IN MARKETING.
- Published in:
- 1968
- By:
- Publication type:
- Book Review
MARKETING AND THE COMPUTER.
- Published in:
- 1964
- By:
- Publication type:
- Book Review