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- Title
A Feeling for the Consumer.
- Authors
Grapentine, Terry H.
- Abstract
The author discusses that the marketers could learn more from cytogeneticist Barbara McClintock. He argues that McClintock discovered a genetic architecture that lead her to win a Nobel Prixe for Physiology in 1983. It mentions that the valuable lesson of McClintock is about her way of thinking and a feeling of organism, which help her to discover genetics beyond the discoveries by James Wtson and Francis Crick of DNA in 1953. The author also states that the contexts of justification vs. discovery need to be appreciated in different aspects. Moreover, the author discusses the reductionism, holism, and behavioral economics.
- Subjects
MCCLINTOCK, Barbara, 1902-1992; CYTOGENETICISTS; GENETICS; WOMEN Nobel Prize winners; WATSON, James D., 1928-; CRICK, Francis, 1916-2004; JUSTIFICATION (Theory of knowledge); REDUCTIONISM; BEHAVIORAL economics; PHYSIOLOGY
- Publication
Marketing Research, 2011, Vol 23, Issue 3, p30
- ISSN
1040-8460
- Publication type
Article