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- Title
Toward a Better Understanding of Volunteering for Nonprofit Organizations: Explaining Volunteers; Pro-Social Attitudes.
- Authors
Briggs, Elten; Peterson, Mark; Gregory, Gary
- Abstract
In addition to currently fueling the nonprofit sector of the economy, volunteering is a key ingredient in community-based or cooperative models of economic exchange, including customer coproduction. The purpose of this study is to develop knowledge about pro-social attitudes of volunteers. Behavioral Reasoning Theory (BRT) provides a framework for understanding how volunteers' values and reasons for volunteering influence volunteers' pro-social attitudes. Gender, experience, and age are controlled for in the analysis. Using large-scale survey data from four distinct nonprofit organizations in Australia, structural equation modeling results suggest that the BRT framework is a valuable one for understanding important influencers of volunteers' pro-social attitudes. In sum, values and reasons that are other-oriented appear to be much more influential than values and reasons for volunteering that are self-focused. Additionally, our results suggest that being a younger volunteer is positively correlated with higher levels of values and reasons for volunteering that are self-focused.
- Subjects
AUSTRALIA; VOLUNTEERS -- Social aspects; VOLUNTEER service -- Social aspects; SOCIAL attitudes; NONPROFIT organizations; SOCIAL surveys
- Publication
Journal of Macromarketing, 2010, Vol 30, Issue 1, p61
- ISSN
0276-1467
- Publication type
Article
- DOI
10.1177/0276146709352220