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- Title
Baked In: Cooking and Cannabis in Viceland.
- Authors
Oren, Tasha
- Abstract
This article examines Viceland's rise and fall through its pot-friendly food programming. Vice's wielding of cooking and cannabis as ideal expressions of its masculine, countercultural brand is analyzed here through intersecting histories of the evolving cultural status of cannabis, food television's generic conventions, and Vice Media's own problematic corporate history. This situated reading demonstrates how TV can weave emerging politics into the fabric of popular culture precisely through its most procedurally familiar forms. Yet Viceland's history and contrived TV environment also produce a generative ambiguity that complicates the programs' political engagement.
- Subjects
VICE Media LLC; CORPORATE history; COOKING; CULTURAL history; BAKING
- Publication
JCMS: Journal of Cinema & Media Studies, 2024, Vol 63, Issue 2, p32
- ISSN
2578-4900
- Publication type
Article
- DOI
10.1353/cj.2024.a919190