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- Title
MEASURING THE EFFICIENCY AND THE MARKETING MARGINS WITHIN THE VALUE CHAIN OF THE POTATO CROP OF THE SPRING SEASON OF 2018.
- Authors
Jassim, H. A.; Ahmed, A. F.; Ghilan, M. S.
- Abstract
The margins and marketing efficiency are the most important indicators of the performance of the marketing process within the production and marketing loops of the value chain of the potato crop in the province of Baghdad the study area. So the study included estimating and measuring each of them, and calculating and identifying some other indicators associated with them. The study found that the share of intermediaries (Wholesale and retail) reached (60.423%), and the share of the producer of consumer dinars reached (39.577%). The players in the production and marketing loops within the value chain of this crop achieved higher profits compared to the profits achieved by the potato producers. The profits of the producer, the wholesaler and the retailer reached about (150.029, 45.794, 221.377) dinars/kg respectively. The absolute marketing margin between the retail price and the producer price reached (584.367) dinars/kg, and the relative marketing margin between the retail price and the producer price is high and has reached (60.423%). This means that the (60.423%) of the consumer dinars that paid to get one kilogram of potatoes go as a profit to the intermediaries. The marketing efficiency was also measured the poor performance of the marketing system of potato crop has been shown along the marketing loop which pass by. The marketing efficiency was measured according to the first formula, which includes marketing and productivity costs about (35.360%), while the marketing efficiency according to the second formula which includes marketing margin and production costs about (24.974%). The marketing efficiency of the potato crop is generally low according to the two formulas mentioned. The study showed that the farm prices of the potato crop are low, especially during peak production times due to the lack of accurate marketing services and information. The players and the stakeholders of the marketing loop within the value chain of the potato crop are multiple under different titles and names, and various task and there is a weakness in achieving the linkage between the producer and the consumer. The study recommended the activation of the role of cooperative organization to help reduce the marketing margin between the producer and the retailer, and to reduce the number of intermediaries in order to compress costs and marketing profits, and determine the marketing margin, to raise marketing efficiency and improve the performance of the marketing.
- Subjects
POTATOES; VALUE chains; MARKETING margin; AGRICULTURAL productivity; INDUSTRIAL costs
- Publication
Plant Archives (09725210), 2020, Vol 20, Issue 2, p207
- ISSN
0972-5210
- Publication type
Article