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- Title
ARTIFICIAL INTELLIGENCE AND ITS APPLICATION IN BUSINESS MANAGEMENT.
- Authors
SIRA, Mariya
- Abstract
Purpose: The paper aims to conduct an in-depth analysis of artificial intelligence applications in business management with a bibliometric investigation. Design/methodology/approach: (mandatory) The objectives are achieved by carrying out the research with the use of the VOSviewer software, developed at Leiden University’s Centre for Science and Technology Studies (CWTS), Leiden University, the Netherlands. This software allows conducting a literature review by generating, visualising and analysing bibliometric networks. The scope of the study is limited to data retrieved from the Scopus database obtained by three search queries. Findings: The work identifies the main topic areas related to the application of artificial intelligence application, particularly in business management. Originality/value There are lots of materials devoted to artificial intelligence though there is still a lack of materials related to AI technologies categorisation and its application in certain areas. The paper points out how artificial intelligence technologies are adopted in business management. The paper also defines potential areas for research or which areas require future examination.
- Subjects
NETHERLANDS; RIJKSUNIVERSITEIT te Leiden; BUSINESS intelligence; ARTIFICIAL intelligence; INDUSTRIAL management; DATABASES; LITERATURE reviews
- Publication
Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2022, Issue 165, p307
- ISSN
1641-3466
- Publication type
Article
- DOI
10.29119/1641-3466.2022.165.23