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- Title
Lumpy Mail Attracts Trade Show Attendees.
- Abstract
The article presents a case study on the effectiveness of using hospitality and food trade shows to showcase the products of Ben E. Keith Co., a distributor of food service products and alcoholic beverages. Topics include the use of lumpy mails to attract attendees, restaurant owners and chefs as the target audience during the trade show, assistance of service provider CustomXM in marketing efforts and attracting attendees to the company's booth during the trade show in Memphis, Tennessee.
- Subjects
MARKETING of new products; BEN E. Keith Co.; MAILINGS; TRADE shows; TARGET marketing; CUSTOMXM (Company); RESTAURATEURS
- Publication
Seybold Report: Analyzing Publishing Technologies, 2015, Vol 15, Issue 20, p2
- ISSN
1533-9211
- Publication type
Case Study