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- Title
Gannett Subscriber Program Achieves Reduced Cycle Times and Savings.
- Abstract
The article presents a case study of the Gannett Subscriber Program of Gannett Consumer Sales and Services, which manages production and circulation of subscriber letters. It says that the company and its marketing service partner InnerWorkings approached mailing service BlueSky ETO for ideas. It mentions various features of the solution that won the 2015 not-for-profit organization PODi Best Practices Award in the Direct Marketing category.
- Subjects
GANNETT Co. Inc.; DIRECT marketing awards; BEST practices; MARKETING strategy; BLUESKYETO (Company); AWARDS
- Publication
Seybold Report: Analyzing Publishing Technologies, 2015, Vol 15, Issue 16, p2
- ISSN
1533-9211
- Publication type
Case Study