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- Title
Dominican University Uses Relevant Marketing to Encourage Applications.
- Abstract
The article reports on the cross-media marketing program developed by the Dominican University together with Rider Dickerson Inc. and Kor Group to encourage students to apply to the university. It mentions that Dominican encouraged students to participate in its rapid-response admission program and promised applicants an admission decision within two weeks. It notes that the campaign targeted junior and senior high school students pre-selected by Dominican University.
- Subjects
UNIVERSITY &; college admission; DOMINICAN University (Chicago, Ill.); RIDER Dickerson Inc.; KOR Group (Company); COLLEGE applications
- Publication
Seybold Report: Analyzing Publishing Technologies, 2013, Vol 13, Issue 3, p1
- ISSN
1533-9211
- Publication type
Article