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- Title
ANÁLISE DO RADAR DA INOVAÇÃO NO SEGMENTO DE BARES E RESTAURANTES DA REGIÃO METROPOLITANA DE NATAL-RN.
- Authors
Carvalho de Lima, Elaine; Rocha de Oliveira Neto, Calisto
- Abstract
This article investigates companies in the food segment outside homes in the Metropolitan Region of Natal-RN, in order to measure the degree of innovation of micro and small companies in this segment. In terms of methodology, the research was developed through literature research on the topic of innovation and the application of a survey with 40 companies in the mentioned segment. The main results showed that these companies are still in an incipient stage in the innovation process, even though these companies recognize the importance of innovation for the market expansion. Thus, it proves essential to create internal mechanisms, such as the systematization of meetings to generate ideas, including the search for support institutions that can collaborate in the implementation of the culture of innovation.
- Publication
Veredas FAVIP: Revista Eletrônica de Ciências e Cultura, 2016, Vol 9, Issue 3, p175
- ISSN
1679-1746
- Publication type
Article