We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
TIPOS DE PRODUTOS E ESTRATÉGIAS OPERACIONAIS: UM ESTUDO DO COMÉRCIO DE CONFECÇÕES NO CLUSTER DO BOM RETIRO.
- Authors
de Souza Aguiar, Helder; Silveira Torres Junior, Alvair; de Souza Nascimento, Paulo Tromboni
- Abstract
Retail has faced a frantic pace of trends and releases, special when we look at clothing retail. This study investigates the operational strategies in a commercial cluster. A qualitative and quantitative research was conducted in Bom Retiro, district of São Paulo and found traces of some strategies, like a part of concepts of just- in-time, which appears in most strategies, not just as the in the Lean, but similar, some of postponement characteristics and fast- fashion are also applied frequently. Another point to highlight is that operation strategy is linked to fashion market, especially to fashion subtypes. The faster the market the more the necessity of operational strategies.
- Publication
Veredas FAVIP: Revista Eletrônica de Ciências e Cultura, 2016, Vol 9, Issue 2, p157
- ISSN
1679-1746
- Publication type
Article