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- Title
Quantitative Evaluation as an Expressive Means in Media Discourse.
- Authors
Brusenskaya, Ludmila; Belyaeva, Irina; Kulumbegova, Ludmila
- Abstract
The phenomenon of quantification in general and quantitative evaluation in particular is extremely important for the text content. Emotional evaluation is considered to be connected with the feature of “good”/“bad”, intellectual evaluation – with “reliability”/“unreliability”, taking into consideration not only space and time continuum, but also quantitative evaluation. Such an evaluation involves comparison with some kind of average normative indicator or corresponding to the expectations of communicants. Quantitative evaluation is characterized by the pragmatic comeanings, including co-meanings created due to correlations of units “many/few” with “good/bad”. In the context, the use of multi-level quantifiers makes it possible to express different connotations. Quantitative evaluation is connected with the intellectual, logical and pragmatic aspects of interpretation of multilevel linguistic units. In the article, the expressive possibilities of multi-level means of quantitative evaluation are identified based on 2021–2023 media discourse. Occasional quantification of uncountable objects, non-standard compatibility with mesuratives, hyperbole and meiosis present increased expressiveness, and, consequently, perlocution of the media text. Quantitative evaluation provides comprehension and interpretation of reality taking into consideration non-discreteness/discreteness. A complicated system of multi-level units with functionally pragmatic (including stylistic and rhetorical) diversity and variability is used to express a quantitative evaluation. The media text author, nominating quantitative differences, focuses on the pragmatic amplification function typical for quantifiers. Quantitative evaluation is pragmatically oriented, that is, significant for media discourse.
- Subjects
COMPREHENSION; PRAGMATICS; QUANTITATIVE research; LINGUOSTYLISTICS; HYPERBOLE
- Publication
Media Education / Mediaobrazovanie, 2023, Vol 19, Issue 2, p205
- ISSN
1994-4160
- Publication type
Article
- DOI
10.13187/me.2023.2.205