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- Title
PORTFOLIO ANALYSIS - A USEFUL MANAGEMENT TOOL.
- Authors
Žic, Samir; Hadžić, Han; Ikonić, Milan
- Abstract
This paper briefly represents the methods that have been developed to assist a company's portfolio analysis. The core of this review consists in the presentation of two most important business portfolio matrices -- ADL and DPM. Large companies are often an agglomeration of complex organization of strategic business units with various production and marketing programs. The aim of this article is to point out the positive synergy of portfolio analysis on a company's market growth, competition and future business planning.
- Subjects
STRATEGIC business units; STRATEGIC planning; BUSINESS enterprises; MATRICES (Mathematics); MARKETING; BUSINESS planning
- Publication
Technical Gazette / Tehnički Vjesnik, 2009, Vol 16, Issue 4, p101
- ISSN
1330-3651
- Publication type
Article