We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Saral Rozgar: Jobs on Mobile Phone for the Blue-collared Workers.
- Authors
Yadav, Vanita
- Abstract
The article discusses the important issue of growth challenges in established firms. It discusses Tech Mahindra's mobile-based service called Saral Rozgar, which was launched as an innovative mobile value-added service for connecting entry-level blue-collared job seekers in India with prospective employers. It also mentions growth strategy and corporate entrepreneurship to analyze the growth dilemma of Saral Rozgar at Tech Mahindra.
- Subjects
OCCUPATIONS; TECH Mahindra Ltd.; BLUE collar workers; EMPLOYERS; CORPORATE growth
- Publication
Vikalpa: The Journal for Decision Makers, 2017, Vol 42, Issue 3, p164
- ISSN
0256-0909
- Publication type
Article
- DOI
10.1177/0256090917721777