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- Title
Vertus de l'innovation stratégique pour les leaders de marché.
- Authors
Roy, Pierre
- Abstract
In a ludic competition figure of speech, the final aim of the strategy lies in knocking over the existing rules of the game in order to substitute a new game the operation conditions of which are mastered by the upsetter alone. The present research analyses the operation from the point of view of the market leaders, through the case of the multiplexes in the movies halls. The results confirm that it represents a powerful level for the consolidation of a sectorial sovereignty.
- Subjects
GAMES &; technology; INNOVATIONS in business; INNOVATION management; MARKET leaders; BUSINESS enterprises
- Publication
Revue Française de Gestion, 2005, Issue 155, p97
- ISSN
0338-4551
- Publication type
Article
- DOI
10.3166/rfg.155.97-116