Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe Effect of False Advertising on Consumer Online Purchase Behaviour with the Mediating Effect of e-WOM: Consumers’ in Malaysia.AuthorsAwad Ahmed, Ahmed Michail; Bin Othman, Abdul Kadir; Jaafar, NorlidaPublicationEAI Computing & Communication in Emerging Regions - CCER, 2022, p1ISSN2593-7650Publication typeArticleDOI10.4108/eai.4-11-2022.2329830