Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleL'INTERACTIVITÉ ET L'IMMERSION DES VISITEURS Nouvel instrument de marketing culturel.AuthorsH. COURVOISIER, FRANÇOIS; JAQUET, ANTONIASubjectsMARKETING strategy; CULTURE; MUSEUMS; TECHNOLOGICAL innovations; INFORMATION &; communication technologies; MULTIMEDIA systems; CD-ROMsPublicationDécisions Marketing, 2010, Issue 60, p67ISSN0779-7389Publication typeArticleDOI10.7193/dm.060.67.71