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- Title
Navigating The Digital Marketing Landscape: A Comprehensive Study On Effectiveness, Influencing Factors, And Strategic Recommendations For Businesses.
- Authors
Sujatha, V.
- Abstract
This study explores the dynamics of digital marketing effectiveness and its implications for businesses. The research investigates the correlation between income levels and the duration of digital marketing utilization, revealing nuanced insights for tailoring strategies based on income brackets. Emphasizing the significance of website promotion in driving organic search revenue, the study advocates for prioritizing comprehensive online marketing campaigns. Insights from a literature review highlight the dynamic nature of digital marketing trends, challenges in measuring ROI, and the importance of understanding consumer behavior in the digital realm. Practical recommendations include staying abreast of technological advancements, investing in robust analytics, and focusing on personalized marketing strategies. Overcoming challenges in digital marketing implementation, especially data security concerns, is crucial. Small and medium-sized enterprises (SMEs) are encouraged to leverage cost-effective strategies, while fostering long-term relationships with digital marketing companies is recommended. The study concludes by providing actionable insights to guide businesses in optimizing their digital marketing efforts and adapting to the ever-evolving online landscape.
- Subjects
INTERNET marketing; CONSUMER behavior; MARKETING effectiveness; LITERATURE reviews; TECHNOLOGICAL innovations; TECHNOLOGICAL progress
- Publication
Journal of Advanced Zoology, 2024, Vol 45, Issue 1, p1214
- ISSN
0253-7214
- Publication type
Article