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- Title
O processo de crescimento de uma pequena empresa sem planejamento estratégico: o papel dos gestores intermediários.
- Authors
Rosa Ferraz Gonçalves, Rodrigo Tardin; Brandão Bernardes, Maria Elisa; Renato de Sousa, Paulo
- Abstract
The research here aims to analyze the growth process of small businesses that expand without formally deliberate strategic planning. The case of a company with an eighteen-year history of steady growth was examined. To do so, three distinct theoretical approaches to business growth were combined: Greiner's (1972) growth model, Miles and Snow's (1978) perspective on strategic behavior, and the perspective of strategy as practice. The data revealed alternating decision cycles in response to external and internal pressures, strategic behaviors subject to the organizational context, and the rise of a group of middle managers who made the organization more open to innovations without sacrificing efficiency.
- Subjects
GROWTH of small business; MIDDLE managers; ORGANIZATIONAL behavior; STRATEGIC planning; CORPORATE history
- Publication
Revista da Micro e Pequena Empresa, 2023, Vol 17, Issue 2, p54
- ISSN
1982-2537
- Publication type
Article
- DOI
10.48099/1982-2537/2023v17n2p5474