Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleEditorial.AuthorsEgan, JohnSubjectsMARKETING periodicals; MARKETING research; PUBLISHING; PERIODICAL publishing; PERIODICAL articlesPublicationMarketing Review, 2015, Vol 15, Issue 3, p261ISSN1469-347XPublication typeArticleDOI10.1362/146934715X14441363377908