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- Title
Open Innovation and Strategy.
- Authors
Chesbrough, Henry W.; Appleyard, Melissa M.
- Abstract
The article discusses a process of business innovation known as open innovation and its relation to traditional business strategy. The competitive strategy developed by Michael Porter emphasized rivalry, buyer power, and barriers to entry as forces that could enhance a producer's surplus. The authors discuss the impact of the Porterian value chain, the processes of production through to the consumer, on subsequent business practices. However, this theory does not account for external sources of value to a company, such as innovation communities, volunteer contributors and surrounding networks, including social networking web sites, open source software and the Wiki model of open contributions. The concept of openness requires shifting from ownership to value creation and value capture.
- Subjects
PORTER, Michael; INNOVATIONS in business; INNOVATION management; BUSINESS planning; OPEN source software; INTELLECTUAL cooperation; ONLINE social networks; ECONOMIC competition
- Publication
California Management Review, 2007, Vol 50, Issue 1, p57
- ISSN
0008-1256
- Publication type
Article
- DOI
10.2307/41166416