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- Title
A STUDY OF RISK PERCEPTION AND PREVENTION OF INTERNATIONAL BACKPACKERS IN THAILAND.
- Authors
WICHASIN, PIMMADA
- Abstract
This paper investigates risk perception and prevention of international tourists in Thailand, especially backpackers who often find themselves in vulnerable situations. This study was conducted with the following aims; to discover the opinion of international backpackers towards Thailand, to explore the level of risk perception and risk prevention of these tourists when travelling in Thailand, to examine the relationship between risk perception and risk prevention of these tourists, and to investigate factors affecting risk perception and risk prevention. The quantitative data collecting methods were employed with the use of self- administered surveys. The results of the study indicate that international backpackers view Thailand as a country full of beautiful scenery, welcoming Thai hospitality and good value for money. Their overall level of risk perception regarding travelling in Thailand is low. As with risk perception, it would appear that these tourists have a low level of risk prevention. Considering the relationship of risk perception and prevention, it is found that they are correlated to each other. If tourists have a high level of perceived risks, they conversely have a high level of prevention, and vice versa. Within the investigation of factors affecting risk perception and risk prevention, overall, none of the demographic and background factors affect the risk perception and prevention. However, when focusing in detail of each risk perception and prevention category, it appears that age, educational attainment, type of travel companion, number of travel companions, and travel experience affect the risk perception while profession and type of travel companion affects risk prevention.
- Subjects
THAILAND; RISK perception; BACKPACKING; TOURISM research; THAILAND description &; travel
- Publication
International Journal of Management Cases, 2011, Vol 13, Issue 3, p515
- ISSN
1741-6264
- Publication type
Article
- DOI
10.5848/apbj.2011.00086