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- Title
Revisiting the connection between context and language from Hall to Jullien: A contribution to a real intercultural dialogue.
- Authors
Agostini, Bertrand; Persson, Sybille
- Abstract
This conceptual article offers an interdisciplinary journey from Edward T. Hall to François Jullien, from context to language, and from Europe to China. We focus on international business research where studies must seriously consider language to establish a real intercultural dialogue. In a next step, we turn to the Universal Declaration of Human Rights to highlight the ethical issue of translation. Lastly, in line with Jullien’s intercultural approach, we invite scholars in international management to go beyond an implicit Western ethnocentrism based on the concept of identity in order to foster in-context management based on the concept of resource.
- Subjects
CROSS-cultural communication; MULTICULTURAL education; INTERNATIONAL business enterprises; LANGUAGE &; languages; ETHNOCENTRISM; HUMAN rights
- Publication
Management international / International Management / Gestiòn Internacional, 2022, Vol 26, Issue 6, p197
- ISSN
1206-1697
- Publication type
Article
- DOI
10.7202/1095756ar