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- Title
Business models de l'entreprise et ONG : contributions du portefeuille de partenariats.
- Authors
MAUCUER, RAPHAËL; RENAUD, ALEXANDRE
- Abstract
Large companies have to deal with societal challenges that threaten their development. To survive, some decide to develop diversified partnerships with non-governmental organizations (NGOs). Drawing on an in-depth case study, we identify different types of contributions of business-NGO partnerships to a multinational's strategy. At the corporate level, they participate in the management of the company's strategic activities, and at the business level, they contribute in a complementary way to the implementation of the various business models. These results open a renewed reflection on the contribution of NGOs to the company's strategy through the concept of business-NGO partnerships portfolio.
- Subjects
NONGOVERNMENTAL organizations; BUSINESS models; CASE studies; REFLECTIONS; BUSINESS enterprises
- Publication
Management international / International Management / Gestiòn Internacional, 2019, Vol 23, Issue 3, p172
- ISSN
1206-1697
- Publication type
Article
- DOI
10.7202/1062217ar