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- Title
Dimensions of Preference Towards Organic Products: An Empirical Study on Consumer’s Perspective.
- Authors
D., Solomon Christopher; Senthilkumar, C. B.
- Abstract
This marketing research was conducted to explore the dominant dimensions of consumer preference towards organic products in Chennai city of Tamil Nadu. The researcher has adopted survey method to gather the responses from the organic consumers through structured questionnaire. The empirical evidences proves that, Eco-Friendly, Price, Health, Environmental Conservation, Adequate Availability of Products, Safety, Chemical Free, Consumer Attitude and Environmental Non-Degradation are the dominant dimensions of consumer preference towards organic products consumption and they are highly correlated to each other.
- Publication
Indian Journal of Public Health Research & Development, 2018, Vol 9, Issue 11, p1950
- ISSN
0976-0245
- Publication type
Article
- DOI
10.5958/0976-5506.2018.01738.2