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- Title
Investors' Decision Making Process and Pattern of Investments- A Study of Individual Investors in Coimbatore.
- Authors
Praba, Suyam
- Abstract
This research is a study on the behavior of individual investors and hence forms a part of behavioral finance area. Research in behavioral finance is relatively new. Within behavioral finance it is assumed that information structure and the characteristics of market participants systematically influence individuals' investment decisions as well as market outcomes. This project is to study how the Investor's Behavior is changing and they are now leaving behind the sacred investment options like the POSB, Mutual funds, Insurance, Bank deposits, gold etc. With this background a survey was conducted among 109 salaried respondents in Coimbatore city who either work for IT, Bank or for NBFC, to study the factors influencing their investment decision making process. The objectives of the research are to study the savings pattern, factors influencing the decision making process of savings and investment, to do risk profiling of investors and to assess the conceptual knowledge, awareness level and perception about Mutual funds. This paper discusses the survey findings.
- Subjects
COIMBATORE (India : District); INDIA; ATTITUDES of capitalists &; financiers; DECISION making; SAVINGS; FINANCIAL research
- Publication
SIES Journal of Management, 2011, Vol 7, Issue 2, p1
- ISSN
0974-2956
- Publication type
Article