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- Title
EDITOR'S COMMENTS: BRINGING IN CONSUMERS.
- Authors
Brief, Arthur P.; Bazerman, Max
- Abstract
The article argues that businesses have an obligation to provide beneficial products in order to add value to society and satisfy customers. The article explains the benefit of conducting management research with the welfare of the consumer in mind, instead of the welfare of the management. The article argues that consumer research is also more concerned with the management side of the purchasing relationship.
- Subjects
INDUSTRIAL management; CONSUMER research; MANAGEMENT; EDITORIALS; SOCIAL responsibility of business; BUSINESS ethics; INDUSTRIES &; society; CONSUMER attitude research
- Publication
Academy of Management Review, 2003, Vol 28, Issue 2, p187
- ISSN
0363-7425
- Publication type
Article
- DOI
10.5465/AMR.2003.26042496