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- Title
Strategy and Reality: A Challenge for Business Policy.
- Authors
Leontiades, Milton
- Abstract
This article attempts to establish a deliberate, empirical-based development of the underlying theory for the policy course. The author notes that a course in business policy is now commonly the capstone course in business school curricula, generally built on the concept of strategy formulation by top business managers. These courses typically bring together the theories of marketing, management, accounting, finance, organizational behavior, quantitative methods and economics applied to situational problems. The author suggests that it has become necessary to develop a formal theoretical structure for these courses that recognizes business planning, portfolio management and strategy. He examines several possible instruction methods and discusses their benefits and drawbacks.
- Subjects
MANAGEMENT education; EDUCATION of executives; TRAINING of executives; BUSINESS education; BUSINESS school curriculum; ORGANIZATIONAL behavior research; POLICY sciences; BUSINESS teachers; TEACHING methods; BUSINESS planning; STRATEGIC planning; PORTFOLIO management (Investments); EDUCATION
- Publication
Academy of Management Review, 1979, Vol 4, Issue 2, p275
- ISSN
0363-7425
- Publication type
Article
- DOI
10.5465/AMR.1979.4289026