Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe Rhetoric of Typography: The Awareness and Impact of Typeface Appropriateness.AuthorsBrumberger, Eva R.AbstractDeals with a study which investigated whether clashes in typeface and text persona affect readers' perceptions of the text. Research methodology; Research participants; Typefaces and texts; Conclusion.SubjectsFONTS &; typefaces; TYPESETTING; READERS; SENSORY perception; RESEARCHPublicationTechnical Communication, 2003, Vol 50, Issue 2, p224ISSN0049-3155Publication typeArticle