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- Title
DISRUPTIVE INNOVATIVE BUSINESS MODEL IN EMERGING MARKETS FOR INTERNATIONAL MARKETING.
- Authors
Nzegwu, Louis I.; Ezenwafor, Kennedy
- Abstract
In these extraordinary times, if any businesses should be disruptive in the emerging economies, it should implement a business model that proposes more for less. This paper utilizes the disruptive innovative business model to illustrate that businesses are setting the pace in emerging economies; this challenges any ideology that offers less customer valuation in the region - The Economist. Five businesses at the bottom of the pyramid support the new trend: Safaricom's 'MPesa' in Kenya, Moringa Connect in Ghana, Flying Doctors in Nigeria, Godrej & Boyce, and Tata Nano cars in India. The business model has financially inclusive implications for those at the bottom of the pyramid.
- Subjects
GHANA; BUSINESS; CONSUMERS; ECONOMIST, The (Periodical); NANO automobile
- Publication
Journal of International Marketing & Exporting, 2018, Vol 21, Issue 1, p35
- ISSN
1324-5864
- Publication type
Article