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- Title
Winning Women's Hearts and Minds: Selling Cold War Culture in the US and the USSR by Diana Cucuz.
- Authors
J. Youngblood, Denise
- Abstract
"Winning Women's Hearts and Minds: Selling Cold War Culture in the US and the USSR" by Diana Cucuz is a revisionist exploration of the gendered nature of the U.S. propaganda war during the Cold War. The book focuses on the Ladies' Home Journal (LHJ) as a tool for defining American womanhood and reinforcing Cold War rhetoric. Cucuz also examines the United States Information Agency's (USIA) use of LHJ tropes in the Russian-language propaganda magazine Amerika to present an idealized version of American womanhood to Soviet readers. While the first half of the book is well-researched and insightful, the second half, which explores Amerika's reception in the USSR, is limited by the author's lack of Russian language skills and knowledge of Soviet history. Despite these limitations, the book offers valuable insights into the role of women in the Cold War and the effectiveness of U.S. propaganda.
- Subjects
SOVIET Union; COLD War, 1945-1991; CULTURE conflict; CONSUMERISM; WOMEN'S magazines; WOMEN'S suffrage
- Publication
Journal of Cold War Studies, 2024, Vol 26, Issue 1, p265
- ISSN
1520-3972
- Publication type
Interview
- DOI
10.1162/jcws_r_01202