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- Title
MARKETING AT BAYLOR BUSINESS.
- Authors
Lawrence, Morgan
- Abstract
This article offers information on the Hankamer School of Business at Baylor University. To be successful in marketing, one of the key steps is to obtain experience in the field. Over 70 percent of juniors and seniors majoring in marketing at the Hankamer School of Business participate in internship programs based on their individual interests in marketing. Specialties and programs offered by the university include professional selling, sports sponsorship and sales, art and entertainment marketing, advertising and promotion, retail management and not-for-profit marketing.
- Subjects
BUSINESS schools; BAYLOR University; MARKETING education; INTERNSHIP programs; CURRICULUM
- Publication
Baylor Business Review, 2006, Vol 24, Issue 2, p28
- ISSN
0739-1072
- Publication type
Article