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- Title
ANÁLISE DA ESTRATÉGIA DIPLOMÁTICA PARA INTRODUÇÃO DE TRANSGÊNICOS NA ARGENTINA E NO BRASIL.
- Authors
Monclaro Mury, Luiz Gilberto
- Abstract
This article compares the diplomatic strategy of a multinational company, active in the biotechnology sector, in two countries of South America: Argentina and Brazil. Applying the analytical tools proposed by the Institute for Trade and Commercial Diplomacy and Sarfati (2007) - Corporate Foreign Policy, CFP, it is possible to observe that the diplomatic strategies employed in each country were quite different, as the result.
- Subjects
DIPLOMACY; INTERNATIONAL business enterprises; BIOTECHNOLOGY industry research; INTERNATIONAL economic relations; COMMERCIAL policy
- Publication
Internext: Revista Electrônica de Negócios Internacionais da ESPM, 2012, Vol 7, Issue 2, p137
- ISSN
1980-4865
- Publication type
Article
- DOI
10.18568/1980-4865.72137-155