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- Title
BIG SAMPLES AND SMALL EFFECTS: LET'S NOT TRADE RELEVANCE AND RIGOR FOR POWER.
- Authors
Combs, James G.
- Abstract
The author discusses trends in samples and effects in management research methodology. He suggests that researchers are gathering larger samples but revealing smaller effects through analysis and discusses how he explored this phenomenon by studying correlations from quantitative research published in the journal. He comments that surveys revealed large effects while research utilizing secondary data exhibited smaller effects. He uses statistical theory to suggest that large samples eliminate random sampling errors that increase effect sizes.
- Subjects
STATISTICAL sampling; EFFECT sizes (Statistics); RESEARCH methodology; STATISTICAL correlation; QUANTITATIVE research; MANAGEMENT
- Publication
Academy of Management Journal, 2010, Vol 53, Issue 1, p9
- ISSN
0001-4273
- Publication type
Article
- DOI
10.5465/AMJ.2010.48036305