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- Title
Impact of Pharmaceutical Product Dynamics on Social Norms and Values: An Empirical Study from Bangkok-Thailand.
- Authors
Bundit Pungnirund; Watchrin Sangma; Kanyamon Kanchanathaveekul; Naiyana Wongjunya
- Abstract
This study has examined the relationship between the dynamics of pharmaceutical products and social norms and values in the region of Thailand. The data was collected through questionnaire with a sample respondents of 226. For the analysis purpose, descriptive, frequency distribution, and regression techniques were applied on the collected dataset. Demographic factors cover the gender, age, educational background, and income level. Meanwhile, pharmaceutical dynamics are covered through ten factors ranging from A to J as explained under variable portion. For dependent variables, three factors like normative belief, social norms and attitude were observed. Findings of the study show that from the dynamics of pharma products, significant influence on normative belief, social norms and attitudes was found. In terms of implication, this study is highly suggested to the pharmaceutical managers, key decision makers and other officials who are dealing with the social influence of the pharma products, specifically in Thailand. However, our study is limited in terms of regional implications, sample size, and application of advanced techniques like structural equation modelling. Future studies are highly recommended to cover these limitations for more understanding and better implications.
- Subjects
THAILAND; SOCIAL norms; SOCIAL values; SOCIAL dynamics; STRUCTURAL equation modeling; DISTRIBUTION (Probability theory)
- Publication
Systematic Reviews in Pharmacy, 2020, Vol 11, Issue 4, p75
- ISSN
0975-8453
- Publication type
Article
- DOI
10.31838/srp.2020.4.13