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- Title
Rachel Lawes, Using Semiotics in Retail: Leverage Consumer Insights to Engage Shoppers and Boost Sales , Kogan Page, 2022. ISBN: 978-13-9860-382-0 (PB).
- Authors
Moharana, Tapas Ranjan
- Abstract
The knowledge in semiotics would help retailers design websites, curate effective social media communications, make consumers notice and engage with the brand store, increase traffic, create favourable brand meanings and in several other ways. This case study delineates topics such as using semiotics in designing brands, packaging, generating shopper insights for global appeal and garnering social media engagements for Unilever brands. Rachel Lawes, Using Semiotics in Retail: Leverage Consumer Insights to Engage Shoppers and Boost Sales, Kogan Page, 2022.
- Subjects
UNILEVER Group (Company); SEMIOTICS; CONSUMERS; CONSUMER behavior; CONSUMPTION (Economics); REWARD (Psychology); CAREER changes
- Publication
Paradigm (09718907), 2022, Vol 26, Issue 2, p181
- ISSN
0971-8907
- Publication type
Article
- DOI
10.1177/09718907221127149