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- Title
Culture Paves the Way, Economics Comes to Sing the Opera: The Rhetoric of Chinese Folk Duets and Global Joint Ventures.
- Authors
GIBBS, LEVI S.
- Abstract
After economic decentralization policies were introduced in China during the late 1970s, the promotion of provincial cultural identities became a means to compete for comparative advantage to attract investment. Local cultural practices, often framed as uniquely Chinese, were sometimes portrayed as "windows" and "bridges" that would bring global attention to a locality. This article examines northern Shaanxi Province's use of song and dance to facilitate a joint project between the largest coal company in China and The Dow Chemical Company. Focusing on rhetoric surrounding a 2008 performance by the Yulin Folk Arts Troupe at a "Far East Meets West" event in Dow's global headquarters in Midland, Michigan, and reciprocal, Dow-funded performances by the U.S. National Symphony Orchestra the following year in China, I explore the symbolic role of reciprocal performances amid the forging of relationships between different localities in a global age.
- Subjects
CHINA; OPERA; CHINESE folk songs; DUETS; JOINT ventures; CULTURAL identity; DOW Chemical Co.
- Publication
Asian Ethnology, 2017, Vol 76, Issue 1, p43
- ISSN
1882-6865
- Publication type
Article